2014 Winners

Grand Prix

“Learn Ikea” - Ikea and Leo Burnett: Grand Prix, Gold (Original Idea), Gold (Integration), Gold (Custom Retail)

Gold

“James Ready 50% Awesomer Coasters” - James Ready and Leo Burnett: Gold (Small budget, big impact), Gold (In-store Engagement)

“Repackaging Help” - Raising the Roof and Leo Burnett: Gold (CSR), Gold (Packaging)

“Canadian Tire’s Reinvented Digital Catalogue: The Canadian Way” - Canadian Tire and Tribal Worldwide: Gold (Brand New!), Silver (Out of the box retail), Bronze (Changing Behaviour), Bronze (Tech Breakthrough)

“Pleasure Store Toronto” - Magnum and Mosaic Sales Solutions: Gold (Best Global Adaptation), Silver (In-Store Engagement)

“Social Flyer” - Sport Chek and North Strategic: Gold (Out of the box retail)

Silver

“FrapTap” - McDonald’s Canada and Tribal Worldwide: Silver (Brand New!), Silver (Original Idea), Silver (Tech Breakthrough)

“Milk Every Moment” - Strategic Milk Alliance and Shopper DDB: Silver (Changing Behaviour), Silver (In-Store Engagement), Bronze (Custom Retail)

“Shop Small” - American Express Canada and High Road Communications: Silver (Best Global Adaptation), Bronze (Changing Behaviour)

“Better Food For All” - Sobeys and The Working Group: Silver (Path to Purchase), Bronze (Tech Breakthrough)

“The Steak Redemption” - Earls Kitchen + Bar and Leo Burnett: Silver (Original Idea)

“What’s for Dinner?” - Knorr and Ariad Communications: Silver (Path to purchase)

“Colour Outside the Headlines” - CIL Paints and Shopper DDB: Silver (Partnering)

“The James Ready Cover Photo Swap” - James Ready and Leo Burnett: Silver (Loyalty)

“How Many Beers For That?” - James Ready and Leo Burnett: Silver (Loyalty)

“Corona Day of the Dead” - Corona and Zulu Alpha Kilo: Silver (Packaging)

“Bond d’essai” - Chevrolet and Cossette: Silver (Integration)

“Unlock Local” - Yellow Pages and Leo Burnett: Silver (Targeting)

Bronze

“Kraft Hockey Goes On” - Kraft and Juniper Park: Bronze (Integration)

“Walk off your poutine” - Valentine and Lg2: Bronze (Original Idea)

“Chocolats Favoris” - Chocolats Favoris and Lg2: Bronze (Packaging)

“Let’s Make Girls Unstoppable” (in Quebec at Jean Coutu) – Dove and Bob: Bronze (Best Global Adaptation)

“Lobster Event” - Earls Kitchen + Bar and Leo Burnett: Bronze (Small budget, big impact)

“Made in Quebec” - Kraft Canada and Shopper DDB: Bronze (Small budget, big impact)