Eligibility & Guidelines
Timelines
- All entries must have been created and/or implemented after December 1st, 2022 and before December 1st, 2023.
- All entries must be submitted by Wednesday December 20th, 2023 at 11:59pm ET.
- No campaigns for the 2024 SIA Awards may have been entered into a previous year's SIA Awards competition, unless a significant new strategy or creative was implemented during this year's eligibility period (this will need to be clearly outlined in the case doc).
Eligibility criteria
- Entries must have been created by a Canadian company (or the Canadian arm of a global company) for a Canadian, U.S. or global audience.
- Entries will be evaluated online, so must contain or provide online access to all elements required for judging.
- Entrants must have copyright permission for any images, music or video content contained in their submission.
- Entries must be free of any branding or reference to individuals that would unnecessarily reveal your company/agency identity to the jury.
Please note that there is a three gold maximum that any single campaign can be awarded.
Entries that are missing any required materials, or that are unpaid, by the final entry deadline, will be considered incomplete and ineligible, and will subsequently be removed from the competition without refund.
To enter, please include a 500-word case describing your entry, including objective, insight, concept, execution and results. Judges will be assessing innovation, collaboration and overall impact, so please highlight these areas where relevant to your entry.
In addition, please submit a visual component to support the written entry. Summary videos are welcome but not mandatory.
It is the entrant's responsibility to select the correct category and to ensure that their entries meet the eligibility requirements. The Shopper Innovation + Activation Awards reserves the right to move submissions into categories deemed suitable, however entries submitted in incorrect categories or that are ineligible, or any entries that are removed at the request of the entrant after payment has been finalized, will not be refunded.
Please read the information below carefully for more info on submission requirements.
Submission checklist
By the extended closing deadline of Wednesday December 20th, 2023 at 11:59pm ET, you must:
- Complete the Online Entry Form. At any time during the preparation of your entry, you may save and return to change or add new information. When you return to add more information to your entry, you must click "Edit" to proceed.
- Upload your case document.
- Upload visual components in support of your entry.
- Submit payment for each entry.