2015 Winners

Grand Prix

“Canadian Tire – Ice Truck” - Canadian Tire and TAXI: Grand Prix, Gold (Original Idea)

Gold

“Xbox One Source” - Microsoft and TraffikGroup: Gold (Brand New!), Bronze (Targeting)

“Dark Store” - Tim Hortons and JWT: Gold (Brand New!)

“Quick & Easy Room Makeover” - IKEA and Leo Burnett : Gold (Changing Behaviour), Silver (Integration), Silver (Out of the Box Retail), Silver (Path to Purchase)

“Homeless Donation Boxes” - Raising the Roof and Leo Burnett : Gold (CSR)

“Bushels to Bottles” - Bayer CropScience and MacLaren McCann : Gold (Custom Retail)

“Sport Chek West Edmonton Mall Flagship Store Launch” - Canadian Tire and North Strategic: Gold (In-Store Engagement)

“Tim’s Next Door” - Tim Hortons and TAXI: Gold (In-Store Engagement), Gold (Out of the Box Retail), Silver (Original Idea)

“Tested for Life in Canada” - Canadian Tire and TAXI: Gold (Integration)

“All-in-one Prepaid Kit” - Fido and DentsuBos : Gold (Packaging)

“Potato Salad” - Jack Astor’s Bar & Grill and Zulu Alpha Kilo : Gold (Small Budget, Big Impact)

“Louisville Slugger Priceless Bat” - Lanctôt Ltée and TAXI : Gold (Targeting), Gold (Tech Breakthrough)

“Watch_Dogs Live” - Ubisoft and Publicis Montreal : Gold (Tech Breakthrough)

Silver

“PC Plus National Launch” - Loblaw and BIMM : Silver (Changing Behaviour), Silver (Loyalty), Silver (Path to Purchase)

“Passport Beer Fridge” - Molson Canadian and Rethink: Silver (Original Idea)

“Kringl” - Make-A-Wish Canada and Zulu Alpha Kilo: Silver (CSR)

“Massive Test Drive” - Mazda and JWT: Silver (Original Idea), Silver (Targeting), Silver (Tech Breakthrough)

“#LuckyToBe” - General Mills and Diamond Integrated Marketing: Silver (Small Budget, Big Impact)

Bronze

“Corona Elevates Patio Experiences” - Labatt Breweries of Canada and Hunter Straker: Bronze (Best Global Adaptation)

“Dove Camera Shy Program” - Unilever Canada and Bob Agences: Bronze (Best Global Adaptation)

“Pajama Flyers” - Walmart and JWT: Bronze (Brand New!)

“Alexander Keith’s Infuser” - Labatt Breweries of Canada and Hunter Straker: Bronze (Changing Behaviour)

“Real Life Superhero” - SickKids Foundation and JWT: Bronze (CSR)

“Hungry for Football” - Loblaw, ConAgra Foods Canada, and Blammo: Bronze (Custom Retail)

“Poise Microliner Launch at SDM” - Kimberly-Clark and Geometry Global: Bronze (Custom Retail)

“House Rules” - IKEA and Leo Burnett: Bronze (Integration), Bronze (Path to Purchase)

“Customer Engagement Platform” - Longo’s and Unata: Bronze (Loyalty)

“Inspiration Boxes” - IKEA and Leo Burnett: Bronze (Out of the Box Retail)

“Celebration Tour” - Kraft and LPi Group: Bronze (Partnering)

“Change Your Mouth’s Mind” - Toronto Vegetarian Association and Leo Burnett: Bronze (Small Budget, Big Impact)

“Floating Showroom” - Harley-Davidson and JAN Kelley Marketing: Bronze (Small Budget, Big Impact)

“The Chevrolet Road Coaster” - General Motors of Canada and MacLaren McCann: Bronze (Tech Breakthrough)