Judging Process

Strategy's Shopper Innovation + Activation Awards jury is comprised of leading experts within each facet of the industry, those who know what's truly breakthrough in Canada's activation, retail and shopper marketing landscape.  

The Shopper Innovation + Activation Awards jury will assess all entries based on criteria relevant to each category as outlined in the guidelines, including innovation and partner collaboration, as well as impact. They will assign scores out of 10 to each, and the top-scoring entries will be assessed for Gold, Silver or Bronze status. Categories may yield multiple Golds, but please note that there is a three gold maximum for any single campaign.

The jury will also select the Grand Prix. This is the best new program, new initiative or innovation from all categories, that was deemed to have the most impact - raising the bar by connecting with consumers in new ways.