2016 Winners

“Better Tomorrows” - SickKids Foundation and J. Walter Thompson: Grand Prix: Cause, Gold (CSR), Gold (Partnering), Gold (Integration)

“U by Kotex – Carmilla” - Kimberly-Clark and Geometry Global: Grand Prix: Commercial, Gold (Reinvention), Gold (Original Idea), Gold (Targeting)

“Shock Top – It Speaks for Itself” - Labatt Breweries of Canada & UM: Gold (Path to Purchase / Out-of-Store)

“#GetMoveWorthy” - Leon’s & Taxi: Gold (Brand New!), Gold (Original Idea), Bronze (Small Budget, Big Impact)

“Reviveaphone” - Reviveaphone & lg2: Gold (Small Budget, Big Impact)

“Budweiser – Red Light Pitchers & Pints” - Labatt Breweries of Canada and Hunter Straker: Gold (Tech Breakthrough)

“Mars Escape” - Best Buy / Intel & Current Studios: Gold (In-Store Engagement)

“Corona – Summer Starts with Cinco de Mayo” - Labatt Breweries of Canada and Hunter Straker, Mosaic, Zulu Alpha Kilo and Veritas: Silver (Changing Behaviour)

“Nutella – Add a Little Joy” - Ferrero Canada and Noise Digital: Silver (Changing Behaviour)

“#WhoWillYouHelp” - Government of Ontario & Leo Burnett: Silver (CSR)

“Budweiser Metallica” - Labatt Breweries of Canada and Hunter Straker / Anomaly: Silver (Partnering)

“Virtual Toy Store” - Mattel / Walmart Canada and BrandFire Marketing Group: Silver (Path to Purchase / Out-of-Store)

“The Natrel Milk Bar by java u” - Agropur and lg2: Silver (Reinvention), Silver (Custom Retail), Silver (In-Store Engagement)

“MyBP” - Boston Pizza and ICF Olson Canada: Silver (CRM & Loyalty)

“#ComeCleanWithUs” - SC Johnson and Geometry Global: Silver (Integration)

“Uber Safe” - Uber and Rethink: Silver (Tech Breakthrough), Bronze (CSR), Bronze (Path to Purchase / Out-of-Store)

“Doritos Ketchup – The Hold Out” - PepsiCo and BBDO Toronto: Silver (Targeting), Bronze (Original Idea), Bronze (Tech Breakthrough)

“Save. Earn. Repeat.” - BMO Canada and KBS Toronto: Bronze (Changing Behaviour)

“SCENE” - Scotiabank and Bensimon Byrne: Bronze (CRM & Loyalty)