Shikatani Lacroix, the agency for China Zheshang Bank, explored three potential concepts which resulted in a single contemporary design being selected. The branch concept leverages the new brand positioning and corporate identity, and reflects consumers’ growing appetite for digital services. It also highlights the bank’s new strategy to focus on cutting-edge internet and financial technologies, innovative products, and improved efficiencies.

“CZ Bank”’s new branch experience allows it to connect with consumers on an emotional level, instead of competing on size or price. The new branch concept features a vibrant building exterior with strong signing located over the entrance and the 24-hour service area. In addition, a corner of the building doubles as an architectural sign detail emblazoned with the company symbol, ensuring the branch is highly visible within the community. Digital signs promoting its latest services and banking rates are located in key exterior windows to catch the attention of pedestrians and showcase what makes “CZ Bank” unique. As you enter the branch, you are greeted by a large and inviting reception desk and glass identity wall with an easy-to-use queuing computer. The use of warm wood finishes and contemporary materials creates a modern and innovative atmosphere.

The cash and non-cash areas feature unique, architectural privacy elements with built-in queuing signs and highly visible numbers that make it easy to find the right service counter. Comfortable benches are located throughout and include tablets so that waiting customers can browse the internet and explore the wide range of banking knowledge services being offered by “CZ Bank.” An electronic learning zone with a curved screen and comfortable seating is available to help customers find answers to their questions or improve their banking knowledge. Semi-private business pods offer a great place to have informal discussions with “CZ Bank” employees, complete online forms or conduct banking.

An innovative virtual reality zone lets customers experience a virtual banking concierge or relax in a beautiful park setting. The new branch design also features a VIP banking and wealth management area with premium finishes and seating for customers who want to explore the wide range of investment services offered by “CZ Bank.”

Two prototype branches opened in Chengdu and Hangzhou in August 2016 reflecting elements of the new design, while the flagship prototype branch is scheduled to open in Beijing in November 2016. The new design will form the foundation for a branch revitalization of more than 150 branches, which is scheduled to begin in late 2016. The client has reported the design is a great success in increasing foot traffic, media attention and the opening of new accounts.