All heating and cooling companies focus on service and price, but Enercare decided to show that it can offer “home health.” It used the wellness trend as a way to get consumers thinking about a different kind of health: the air and water quality in their homes.

Working with BIMM, Enercare went beyond traditional print tactics to create a Gold Custom Retail and Gold Out of the Box Retail pop-up, called Kare, which sold nothing but the purest H20 and O2, all bottled in packaging that promised improved health. Hidden cameras inside the pop-up captured people’s reactions to the ridiculous products. The video footage was later shared online, which helped increase sales 24%, and proved that a healthy home makes for a happy homeowner.