2019 Winner

The Hershey Company - Reese Mix

Breakaway Bowl

Anomaly

BronzeTech breakthrough

Nothing goes better with sports than chips. Which means Reese Mix is sort of an underdog when it comes to game time snacking. Chips dominate the scene, and so the brand needed to give sports fans a reason to break their routine and choose its salty-and-sweet snack. Enter the Reese Mix “Breakaway Bowl” by Anomaly.

Built with proprietary technology and 3D-printed custom parts, the interactive bowl was designed to lock a viewer out of their snacks until game time. The Bronze Tech Breakthrough-winning “Breakaway Bowl” was synced to every game of the Stanley Cup Playoffs, opening up only when the puck dropped and locking again after the final buzzer. Everyone was talking about the bowl during the playoffs, enough so that the brand tracked over 32,000 consumer engagements, 1.2 million video views and 13 million impressions.

Credits
Agency Credits

Agency: Anomaly
Executive Creative Directors:Pete Breton & Dave Douglass
Creative Directors: Jamie Marcovitch, Jack Latulippe
Copywriter: Marko Pandza
Art Director: Jason Kerr
CEO: Franke Rodriguez
Managing Director: Candace Borland
Account Supervisor: Jules Sylvestre, Rosemary Chau
Account Director: Erin Wilbur
Planner: Matt Michels
Agency Producer: Frances Smith, Adam Reid

Production Credits

Cinematographer:Barry Russel
Production Company: Morrison Films
Production Company Producer: David Black
Director: Yan Dal Santo
Editing Company: Saints Editorial
Editor:Aaaron Dark
Post Production Company: Alter Ego
Sound Design Company: Apollo Sound
Sound Engineer: Harry Knazan
Model Maker: Adam Brandjes
CGI: Alter Ego

Client Credits

Company: The Hershey Company
Associate Marketing Manager: Azim Akhtar
Marketing Manager: Sara Abe
Senior Marketing Manager: Mathieu Gamache

Media Agency: UM Worldwide