2019 Winner

SickKids Foundation

Family Tree

Cossette

GoldPublic Service: Data

SilverPublic Service: Targeting

BronzePublic Service: Design

While SickKids' "VS" campaign was successful in converting donors, the foundation's prospect list was quite thin. People see SickKids as more than just a hospital – for many patients, it’s like family.

So the team created an online “Family Tree” to connect members of the SickKids clan, from patients to staff. The Gold Data, Silver Targeting and Bronze Design-winning tree was about gathering data, not donations. When people signed up, it asked them to identify how they were connected to SickKids, which the foundation used to grow its list of new prospects.

Credits
Agency - Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director: Mario Cesareo
Creative Director: Sarah Rutherford
Associate Creative Director: Noah Feferman
Senior Copywriter: Elijah Di Gangi
Senior Art Director: Andy Ng
Art Director: Anton Mwewa
SVP Strategy: Rosie Gentile
VP Client Lead: Tishan Canagasaby
Group Account Director: Melissa Levenberg
Account Director: Daniel Dolan
Account Executive: Lily Dang
Senior Digital Project Manager: Annekatrin Mueller
Technical Director: Sukhdeep Gill

Production Company: Thinkingbox

Media Agency - OMD
Senior Strategist: Rebecca Shrimpton

Client - SickKids Foundation
Vice President, Direct and Digital Marketing: Heather Clark
Director, Direct and Digital Marketing: Noelle de la Mothe
Associate Director, Direct and Digital Marketing: Vanessa Teall
Associate Director, Direct and Digital Marketing: Lana Chen
Manager, Direct and Digital Marketing: Nathalie Copas
Vice President, Brand Strategy and Communications: Lori Davison
Manager, Brand Marketing and Communications: Tina Tieu-Lafrance