2019 Winner

McDonald's Restaurants of Canada Ltd.

Mobile Menu

Cossette

SilverDesign

Simplicity played a role in McDonald’s “Mobile Menu.” The team took McD’s menu items and recreated them using the unmistakable shape of a smartphone. French fries, a Big Mac and the classic Egg McMuffin made up the “Mobile Menu” of stacked devices that ran as ads letting people know that mobile ordering is now a thing, and won a Silver Design as a result.

Credits
Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore
Senior Art Director/Designer: Andrew Bernardi
Senior Copywriter: Lee Cristiano
Agency Producer: Colleen Floyd
Senior Production Artist: Graham Washer
Senior Retoucher: Trevor Gauthier
Studio Director: Raquel Mullen
Motion Designer/AD: Fabien Fulchiron (Tonic DNA)
SVP, Strategy: Scott McKay
Account Coordinator: Megan Smith
Account Executive: Erika Streisfield
Account Supervisor: Carmen Steger
Group Account Director: Shawna Hayman
SVP, Managing Director: Kathy McGuire

Media Agency: OMD
Managing Director: Jammie Ogle
Associate Director of Digital: Raffaele Ricchio
Strategy Supervisor: Logan Lindsay

Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Marketing Officer: Hope Bagozzi
Senior Director, Digital: Lara Skripitsky
Senior Manager, Advertising, Media & Partnerships: Solange Bernard Senior Marketing Manager: Jean-Guillaume Bertola
National Marketing Supervisor: Benson Huynh