2019 Winner

McDonald's Restaurants of Canada Ltd.

Follow the Arches

Cossette

BronzeDesign

While McDonald’s is one of the most recognizable brands, its signs are surprisingly inconsistent. So the QSR took a simple approach to make finding its nearest store, well, simple. For “Follow the Arches,” which won a Bronze Design, Cossette helped create a wayfinding system, using the brand’s golden arches as directional paths to drive traffic to stores.

Credits
Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore
Art Director(s): Spencer Dingle, David Théroux
Copywriter(s): Jordan Hamer, Philippe Brassard
Senior Designer: Oleg Portnoy
Designer: Corey Way
Senior Production Artist: Graham Washer
Senior Retoucher: Trevor Gauthier
Studio Director: Raquel Mullen
Case Video Editor: Oren Michaels
Case Video Editing House: Married To Giants
Account Coordinator: Megan Smith Account Executive: Valerie Mascarin Account Director: Nicole Bakker
Group Account Director: Geoff Wilton
SVP, Managing Director: Kathy McGuire

Media Agency: OMD
Managing Director: Jammie Ogle
Associate Director of Strategy: Jonathan Law

Production Company: Novus

Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Marketing Officer: Hope Bagozzi
Senior Marketing Manager: Chuck Coolen
Senior Manager, Advertising, Media & Partnerships: Solange Bernard
Regional Marketing Supervisor: Andrew Mumford