Credits
Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Sarah Rutherford
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Designer: Oleg Portnoy
Agency Producer: Dena Thompson
Account Coordinator: Maggie Kent
Account Executive(s): Hillary Gonzalez, Lily Dang
Account Supervisor: Shane Deen
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney

Production House: Skin & Bones
Director(s): Mark Zibert, James Michael Chiang
DOP(s): Chris Mabley, Rico Moran
Executive Producer(s): Dan Ford, Liane Thomas
Line Producer(s): Rita Popielak, Jeff Schwartz
Editing House: Skin & Bones
Editor(s): Marka Rankovic, Warren Goodwin
Animation/Transfer/Online Facility: a52
Flame Artist: Jesse Monsour
Colourist: Paul Yacono
Online Facility: The Vanity
Colourist: Andrew Exworth
Photographer: Sandy Pereira (JKReps)
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Music Licensing: Francois Lechance, Music Rights Clearance
Song: “I’d Do Anything” by Lionel Bart
Song: ?"Once There Was a Hushpuppy" by? Dan Romer & Benh Zeitlin
Mural Artist: Ømen514
In-House Production: Identica
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills

Media Company: OMD
?
Clients?: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe, Janet Schoel
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Mark Jordan
?Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees Coordinator, Public Relations: Madeline Salerno