2019 Winner

Association of Registered Graphic Designers (RGD)

Speak The Truth

Zulu Alpha Kilo

SilverDesign

The Association of Registered Graphic Designers (RGD) needed to get the attention of the toughest audience: designers. So it worked with Zulu Alpha Kilo to create an identity for RGD’s conference, tapping into the stereotypes and clichés associated with design: such as the fact that designers would rather obsess over a typeface than read what it says. Design truths were turned into clever headlines as part of a “Speak the Truth” campaign, which came to life in the form of posters, lanyards, T-shirts and bags. It passed the design critique, as attendance was up 15% in 2018 and won a Silver Design SIA award.

Credits
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Design Director: Ryan Booth
Designer: Jack Curtis, Saadia Kardar
Writer: Patrick Godin, Angeline Parsons
Art Director: Ryan Booth, Michael Romaniuk, Charline Fauche-Simon
Agency Print Producer: Teresa Bayley
Studio Director: Greg Heptinstall
Studio Artist: Anna Harju
Account Team: Erin McManus, Mike Johnson
Clients: Hilary Ashworth, Karin Heinsch, Kim Wells, Rebecca Dudgeon
Production House: Zulubot
Production Manager: Jenna Peel
Director: Jesse Hunt
Senior Producer: Cherie O’Connor
Casting House: Ground Glass Media
Post Production: Zulubot
Editor: Jarvis Alston
Content Director: Cary Smith
Audio Post Production: Zulubot
Engineer: Dino Cuzzolino
Production House (Website): The Pixel Shop