Developed in a rare collab with Quebec’s major dairy brands, the “Singing Cartons” app used AR to display faces on cartons and give them a voice. It all went down during the holidays, a time when families come together, with the association looking to reinforce milk’s place in Quebec homes. Up to five cartons formed a choir that sang Christmas songs, with over 150 cartons being detectable.

During the four-week festive season, the Bronze Seasonal & Event Success and Bronze Tech Breakthrough-winning app was downloaded 66,000 times and nearly 1.4 million songs were sung.
Pop-ups are an another tried-and-true engagement tactic, adopted by brands to bring the store to the shopper, instead of vice versa. And they’re hugely versatile, giving temporary space for those looking to build awareness, sell goods, or drive donations.