Quebec sportsbar chain La Cage Brasserie Sportive was feeling a little outdated a few years ago, so it spent some time modernizing its brand, menu and restaurant ambiance. One of the things it tried to do more as a result of the rebrand was to adopt a more local approach.

La Cage already had a loyalty program, but it needed to be updated with that personalized positioning in mind. So, working with Lg2, it redesigned Club Cage to move away from being a classic loyalty program (with a standard points system) to something a little more customizable and, naturally, rewarding.

The restaurant made the new Club Cage program focus wholly on the customer. It created a data-centric program (which won a Gold in CRM & Loyalty) that made menu recommendations based on the data it had on its customers. La Cage can also determine where its customers prefer to sit, what their favourite beer is, or which sports team they like to watch on the restaurant’s TV screens, assisting them the minute they enter its doors.