When allergies strike, nothing else matters except getting relief and getting it fast.

Using data from three media partners, Reactine showed it’s got allergy sufferers’ back by telling them when and where allergies were about to strike.

Reactine and UM redesigned The Weather Network app’s home screen to include a Reactine “Pollen Alert” report to show local pollen levels (which won a Silver Integration). It also inserted an alert feed into Breakfast Television’s live Weather Report and targeted YouTube users in cities with six-second video bumper alerts.

Reactine strengthened its #1 share position at retail, widening the gap with its nearest rival as a result of the data-driven program.