2023 Winner

CASE SUMMARY

In today's market, packaging is crucial for standing out on shelves and attracting consumers. However, this need to compete has led to a significant increase in plastic waste, which is harmful to the environment. To address this issue, our company created an 'eco-chic' brand that uses carefully selected ecological materials and production processes to produce elegant, sustainable, and timeless packaging. Our All-Purpose Cleaner is designed with sustainability in mind, and we follow the three Rs: reduce, reuse, and recycle.

Firstly, we reduce waste by offering a small format refill model. Customers purchase a full-sized 500mL vessel only once, which can be used infinitely with our small format 50mL refill vials. Our formulas are concentrated, and they dissolve quickly in tap water, making our packaging, shipment, and transport more efficient than traditional packaging.

Secondly, we encourage reusability by providing durable vessels and refill vials. We use heat transfer printing on both the APC vessel and refill vials to ensure maximum durability of the labels.

Lastly, we promote recyclability by intentionally choosing aluminium for our packaging. Aluminium is highly recyclable, with 100% recyclability and indefinite retention of its properties. As a result, nearly 75% of the aluminium ever produced is still in circulation, compared to only 9% of plastic. Additionally, all the secondary packaging for our refill vials is made from post-consumer recycled paper and is fully recyclable.

We are committed to making a positive impact on the environment, and we believe that every small step can make a significant difference. By choosing our eco-chic brand, consumers can enjoy an elegant and sustainable product that contributes to a cleaner, greener planet.

Credits

CCO: Matt Litzinger
President: Kaitlin Doherty
CD, Head of Design: Omar Morson
VP, Client Services: Laura Noseworthy