About

The Shopper Innovation + Activation Awards inspire innovation and collaboration by showcasing breakthrough achievements spanning the retail innovation, brand activation and creative commerce front.

The SIA awards program was developed under the guidance of an advisory board comprised of senior executives from all sides of Canada’s shopper marketing and brand activation industry.

The SIA Awards are managed and produced by strategy, Canada's national marketing industry publication. The winners are revealed during strategy's annual Connected Commerce Forum which brings together marketers, agency, retail and manufacturing partners, arming them with intel on effective connected commerce programs and shifting consumer behaviour.

Strategy also covers the latest market research, retail trends, experiential and connected commerce news via strategyDaily and Strategy magazine.

In addition to national B2B brands strategy and Playback, Brunico's global entertainment industry focus includes Kidscreen and Realscreen publications and their related international film and TV Summits, as well as the Banff World Media Festival and NATPE.