Material Requirements

All entries must supply a 500-word document (see elements below), explaining how it relates to the selected category. Please make sure to address key areas that judges will be assessing where relevant: innovation and collaboration, as well as shopper engagement, campaign integration, creativity and impact.

Within the case, you will be required to submit the following information:

  • Date of implementation or launch
  • Describe objectives and any challenges
  • Describe how you arrived at the insight and resulting concept
  • Describe execution
  • Impart results and impact
  • (500 words max)
  • Please include a list of credits – in a separate document/file from your 500-word case – citing everyone who worked on the project. If you are a winner these credits will be published on our websites and in strategy magazine.

Documents must be pdf format and a maximum of 10 mb each

Visual material:

All entries must include a visual component for consideration. Summary videos are encouraged, but not mandatory.

Accepted file formats and sizes:

  • Videos must be: H.264 mp4 with file sizes less than 1000mb and a running time less than or equal to two minutes
  • Images must be: Jpeg and a maximum of 10mb each
  • Audio must be: mp3 format and a maximum of 10 mb each

Please refer below for required material in each category. Summary videos may stand in for the listed elements.

Brand new!

Judges will be assessing the shopper engagement success of the entire launch program, so summary videos are encouraged to provide an overview of the program’s innovation, but not mandatory. Supporting images and active links to any online material demonstrating the program’s effectiveness or adding context to the case should be included.

Out of the box retail

Judges will be assessing innovation, so a summary video demonstrating the breakthrough nature of the retail initiative, as well as shopper impact, is strongly encouraged, but not mandatory. Supporting images and active links to any online material demonstrating how the new initiative rolled out and any novel aspects of it, should be included.

Packaging

Judges will be assessing the boundary-pushing nature of entries, so supply a jpeg of the actual packaging innovation, and images that convey the packaging in situ as well as shopper impact. If complex and multi-element, summary videos are encouraged, but not mandatory.

Changing behaviour

A summary video demonstrating the innovative nature of the aisle reinvention/ multi-brand merchandising collaboration, as well as shopper impact, is strongly encouraged, but not mandatory. Supporting images and active links to any online material demonstrating how the program rolled out and any novel aspects of it, should be included.

Small budget, big impact

In addition to the all-important results, judges will be assessing the innovation and any relevant collaboration elements of entries, so summary videos are encouraged to provide an overview of the program’s success, but not mandatory. Supporting images and active links to any online material demonstrating the program’s effectiveness or adding context to the case should be included.

Custom retail

A summary video demonstrating the innovative nature of the collaboration and adding context to the case, as well as shopper impact, is strongly encouraged, but not mandatory. Supporting images and active links to any online material demonstrating how the program was customized and rolled out (if more than one, for each retail brand) and any novel aspects of it, should be included.

CRM & Loyalty

In addition to the all-important results, judges will be assessing the innovation and shopper engagement impact of entries, so summary videos are encouraged to provide an overview of the program’s success, but not mandatory. Supporting images and active links to any online material demonstrating the program’s effectiveness or adding context to the case should be included.

Integration

Entries must demonstrate the extent of brand content/campaign integration, and address innovation, collaboration and impact. You must submit material that will enable judges to see the extent of the integration, how the consumer experience benefits and how well the integration reinforces the brand and influences shopper behaviour.

Entries must entail examples of all the different platforms included. Entrants will be judged on how well content works in each as well as cumulative impact. A brief video of any broadcast element (h.264 mp4 with file sizes less than 100mb), audio files (mp3), supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Path to purchase / Out-of-store

Entries must entail examples of all the different consumer touch points, with innovation of each iteration addressed. Entrants will be judged on how well the elements work together towards a final shopper goal, so a summary video is strongly encouraged. A brief video of any broadcast element (h.264 mp4 with file sizes less than 100mb), audio files (mp3), supporting jpeg images and active links to any online material demonstrating the entry or adding context to the case should be included.

In-store engagement

Judges will be assessing the innovation, collaboration and boundary-pushing nature of entries, so please supply images in jpeg format showing how the environment was utilized to engage shoppers. If complex and multi-element, or if the engagement element was mobile/digital, summary videos are encouraged, but not mandatory.

Reinvention

A summary video is strongly encouraged to convey the reinvention of the entry, and its shopper marketing industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

CSR

A summary video demonstrating your efforts in cause and social responsibility is encouraged, but not mandatory. In addition to innovation and collaboration, judges will be assessing the shopper engagement of entries, so please supply supporting images and active links to any online material that convey the CSR entry impact or add context to the case.

Targeting

Please include any ancillary material required to convey the innovation and effectiveness of your entry. If needed for judges comprehension of the case, a brief summary of either the technology innovation used, or of the research conducted to identify a niche target may be included (200 words max) in addition to the written summary. Images supporting the niche campaign should be included as well as any live URL links to online material. Summary videos are encouraged, but not mandatory.

Partnering

To showcase the boundary-pushing nature of the entry, a summary video demonstrating both sides of the collaboration and shopper impact is strongly encouraged, but not mandatory. Supporting images and active links to any online material demonstrating the partnership and any novel aspects of it, or adding context to the case, should be included.

Tech breakthrough

Judges will be assessing innovation, collaboration, utility and impact, so a summary video explaining your entry is encouraged. Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

Original idea

A summary video is strongly encouraged to convey the novel nature of the entry, and its shopper marketing industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Made you look! Awareness/Trial Breakthrough (New)

A summary video is strongly encouraged to convey the novel nature of the entry, and its shopper marketing industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Made a splash! Seasonal/Event Success (New)

A summary video is strongly encouraged to convey the novel nature of the entry, and its shopper marketing industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Submission of visual components online:

  • You will be able to upload visual components online for each entry in the Entry Dashboard.
  • You may also specify one file a summary video during the file upload process by select Summary Video in the drop down.
  • The following are the support file formats: Video: H.264 MP4, Audio: MP3, Documents: PDF, Photos: JPEG

Have questions? Need help?
Contact Zoe Sherwood at 416.408.2300 EXT 237 or zsherwood@brunico.com.